You deserve a business coach who has experience establishing multiple dietetic clinic-based private practices through growing teams, and can support you in creating the business and lifestyle harmony you desire.
You’ve got the skills. Now grow the practice.
Jodie Sheraton is an Accredited Practising Dietitian. She founded Optimum Intake Dietitians in 2007 and Myrtle Oak Clinic in 2015, wrote The Confident Dietitian and The Profitable Dietitian, and won the Dietitians Australia Quality in Primary Care Award in 2021 & 2025.
No one taught us how to build a dietetic practice at university.
And growing a practice based around a predominantly in-person, physical clinic requires different knowledge than growing an online practice.
Finding the time to learn the skills you need as a business owner is hard. And putting your intentions into action can be even harder.
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Create time to work on your business not just in it
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Develop your skills to build community referrals
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Feel confident in the decisions you make to grow your practice
Work with Jodie
Elevated Dietetics: supporting clinic-based, private practice dietitian business owners who want to increase their impact, influence and income.
6 months · One-to-one
Elevate Your Practice
A 6-month coaching programme for private practice dietitians with a clinic-based business.
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Get It Done Sessions
90 minutes · One session
A 90-minute strategy session to focus on a specific challenge and take away a targeted implementation plan.
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The Elevated Method
Foundations program · Live monthly online sessions
A practical, reflective and confidence-building foundation for dietitians stepping into private practice.
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Supervision
1:1 or group · Online
Supervision provides a protected, reflective space where you set the agenda. Reflective rather than directive.
Scale your business with five pillars to growth
Learn more about the pillars that underpin Elevated Dietetics.
Keep scrolling
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Strong moral principles and values will hold you firmly through the storms of running a private practice.
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Innovation is crucial to the continuing success of your business and team.
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Your business has the potential to make a transformative impact in your community and with the clients you serve.
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To have influence is to have the ability to transform and shape the opinions, character, development or behaviour of others.
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Income is key to growth, expansion and freedom.
The books
Two books by Jodie Sheraton, Accredited Practising Dietitian.
The Confident Dietitian
Elevate your career. Transform your business. Step into confidence.
University teaches you the science—but not the systems, confidence, or business mindset needed to thrive in private practice. The Confident Dietitian bridges the gap between your dietetic training and the real-world demands of the private practice sector.
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- Dietetic students, emerging dietitians starting out in business and new private practice dietitians.
- Inside
- How to shift your mindset from self-doubt to confidence, and the business frameworks that turn clients into a sustainable income.
The Profitable Dietitian
Where purpose meets profit in private practice
The Profitable Dietitian is a practical guide for dietitians who want to build a private practice that is financially sustainable and deeply rewarding. This is where purpose meets profit.
- For
- Whether you’re thinking about starting your own practice or have been running one for years.
- Inside
- Pricing with confidence, understanding your business numbers, a healthier money mindset, improving client retention and building a stronger business engine.
Which one first?
Starting out, or unsure about the business side? Begin with The Confident Dietitian.
Busy, but not feeling better off? Go straight to The Profitable Dietitian and look at your fees and numbers.
I get it, being a business owner is a bumpy ride.
In 2007 I opened Optimum Intake Dietitians, a small business with just me offering home visit consulting. I started with a $2000 loan from my parents to buy a laptop and a yellow pages advert.
Along the way, I fell into the field of eating disorders, worked 2 days a week in a public outpatient setting for almost 10 years and found my passion here. This inspired me to open my second practice in 2015, a specific eating disorder clinic with dietitians and psychologists – Myrtle Oak Clinic.
I am a wife and a mother of two energetic boys who help to keep me aligned with my values of putting family first. All this would not have been possible if it was just me working in my private practice. I created Elevated Dietetics to support clinic-based, private practice dietitian business owners who want to increase their impact, influence and income. So they can grow their business without burning out.
Building a sustainable and enduring business requires a team of the right people who are passionate about carrying your vision for your private practice and the service you want for your clients and help you build a reputation to be known for and proud of.Jodie Sheraton
Quality in Primary Care Award, 2021 & 2025Dietitians Australia, large business division
Primary Care Leader Award finalistPrimary Health Network Primary Care Quality and Innovation Awards
Start for free
Jodie writes to private practice dietitians by email about the things she wishes someone had told her sooner.
Recent emails
- Are we unintentionally under-treating our clients?
- Why working in private practice has made me a better dietitian
Elevate your practice today.
Let’s talk about the goals you have for yourself and your private practice.