Elevate your career. Transform your business. Step into confidence.
The Confident Dietitian is more than just a book, it’s a movement to raise the standard of private practice dietetics in Australia and beyond. Written by Jodie Sheraton, Accredited Practising Dietitian and founder of Optimum Intake Dietitians, Myrtle Oak Clinic, and Elevated Dietetics, this book is your roadmap to building a sustainable, values-driven, and impactful career in the private sector.
Why This Book Matters
Private practice is one of the most exciting and rewarding pathways for dietitians, yet it’s also the one you’re least prepared for at university. You learned the science. You gained clinical experience. But no one taught you how to run a business, manage clients, and back yourself with confidence.
This book changes that
The Confident Dietitian will:
- Equip you with the mindset, skills, and tools to thrive in private practice.
- strategies for building a values-led, profitable business.
- Share real-world lessons from 18+ years of experience in dietetic entrepreneurship.
- Inspire you to step into your potential with clarity, purpose, and pride.
Who It’s For
This book is designed for every dietitian who wants to feel empowered, aligned, and confident in their private practice journey:
- Dietetic students who want to understand the realities of private practice and prepare for life beyond the classroom.
- Emerging dietitians starting out in business who are seeking structure, inspiration, and guidance.
- New private practice dietitians whether employed or subcontracted, ready to feel more equipped and supported in their role.
- Dietitians passionate about impact through one-on-one care who are unsure how to balance clinical skills with business demands.
If you’ve ever felt overwhelmed, underprepared, or unsure of where to begin, this book was written for you.
What You’ll Learn
- Inside The Confident Dietitian, you’ll discover:
- How to shift your mindset from self-doubt to confidence.
- The business frameworks that turn clients into a sustainable income.
- Tools to align your values with your services, so your work feels meaningful.
- Confidence in making clinical and business decisions in private practice.
- Strategies to build a career that is not only profitable but purposeful.
About the Author
I’m Jodie Sheraton, an Accredited Practising Dietitian for over 18 years. I’ve built three successful businesses; Optimum Intake Dietitians, Myrtle Oak Clinic, and Elevated Dietetics, without a roadmap, just a determination to make it work.
Like many, I started with doubt and uncertainty. What I’ve learned along the way is that confidence isn’t about having all the answers, it’s about showing up, learning, and building systems that support your growth.
My mission is to share these lessons so that the next generation of dietitians doesn’t just survive private practice, but thrives in it.
Pre-Order Your Copy Today
The Confident Dietitian is currently available for pre-order and will arrive in time for Christmas!

