The Profitable Dietitian
Where purpose meets profit in private practice
Build a private practice that supports your clients, your career and your financial future.
Somewhere along the way, you also became a business owner
You became a dietitian because you wanted to make a difference in people’s lives. But somewhere along the way, you also became a business owner. And chances are, nobody taught you how to run a profitable private practice.
From setting your fees and understanding your numbers to attracting clients, improving retention and managing the financial side of your business, there is so much to learn beyond your dietetic qualification.
The Profitable Dietitian is your practical guide to building a financially sustainable, successful and rewarding private practice.
Written by Jodie Sheraton, Accredited Practising Dietitian, founder of Elevated Dietetics and business owner with almost 20 years of private practice experience, this book shares the business knowledge, lessons and strategies that have helped her grow from a solo dietitian into the director of established allied health businesses.
Being a great dietitian and running a profitable business can go hand in hand
Many dietitians enter private practice with excellent clinical skills, a genuine passion for helping others and very little business education.
You might find yourself:
- Unsure whether you’re charging enough for your services.
- Working harder and seeing more clients without feeling financially better off.
- Struggling to understand where your business income actually goes.
- Feeling uncomfortable talking about money, fees or the value of your services.
- Wondering why clients don’t return for ongoing appointments.
- Making business decisions based on what other dietitians charge or do.
- Wanting to grow your practice but unsure whether you can afford to hire, invest or expand.
These are common challenges for private practice dietitians, and they are skills you can learn.
What will you learn?
The Profitable Dietitian explores the essential business foundations that help private practice dietitians move from simply being busy to building a business that is financially sustainable.
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Pricing with confidence
Understand how to establish fees that reflect your expertise, the true costs of delivering services and the financial needs of your business.
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Understanding your business numbers
Develop greater financial literacy so you can make informed decisions about income, expenses, profitability and future investments.
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Developing a healthier money mindset
Explore the beliefs and discomfort that can influence how dietitians charge, communicate their value and approach financial success.
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Improving client retention
Learn why supporting clients beyond their initial appointments is important for both clinical outcomes and a sustainable business model.
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Building a stronger business engine
Understand the systems, processes and business decisions that support consistent service delivery, operational efficiency and long-term growth.
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Creating a sustainable career
Build a practice that allows you to invest in your professional development, support your team, deliver quality care and enjoy the rewards of business ownership.
Who is this book for?
Whether you’re thinking about starting your own practice or have been running one for years, this book is for dietitians who want to feel more confident in the business side of private practice.
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The new private practice dietitian
You’re preparing to launch or have recently started your business and want to establish strong financial and operational foundations from the beginning.
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The established solo practitioner
You’re seeing clients, generating income and working hard, but want to improve your profitability, understand your finances and create a more sustainable workload.
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The growing practice owner
You’re considering hiring your first team member, expanding your services or growing your business and want greater confidence in the financial decisions that come with growth.
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The experienced business owner
You’ve built a practice you’re proud of, but you’re ready to review your pricing, profitability, systems and business model to make sure your business continues to work for you.
Written by a dietitian who has built the business herself
Jodie Sheraton has spent almost two decades navigating the realities of private practice dietetics.
As the founder and director of Optimum Intake Dietitians, Myrtle Oak Clinic and Elevated Dietetics, Jodie understands the opportunities, challenges and responsibilities that come with building and leading allied health businesses.
Through Elevated Dietetics, she is passionate about helping dietitians develop the business skills, confidence and strategic thinking needed to build rewarding and sustainable private practice careers.
The Profitable Dietitian brings together the lessons, experience and practical business insights she wishes more dietitians had access to earlier in their careers.
Your private practice deserves to be profitable
Profitability creates opportunities. It allows you to invest in better resources, professional development, quality improvement, your team and the services you provide to clients.
It also helps create financial security, professional independence and a sustainable career doing work you love.
You deserve to be paid well for your expertise, and your business deserves to thrive.
Ready to build a more profitable private practice?
Discover the business skills and strategies to help you feel more confident about your numbers, your fees and your future.